Compliance

Getting the legal and moral process right is rapidly becoming the hottest topic in marketing.

A professional approach using a Chartered Marketer is essential. Failure to comply with legal requirements can lead to fines, wasted resources and loss of customer support.

Ares to consider

Specific industry legislation such as the Financial Services Act that imposes tight requirements on the marketing of financial products.

Marketing Communications Current legislation covers postal, e-mail and telephone communications. Failure to comply can lead to prosecution.

Sponsorship New regulations covering the 2012 Olympics are just one example of tighter regulations applying to sponsorship.

Competitions It is easy to fall foul of the Competition Law when inserting a competition into a new promotion.

Advertising Getting it wrong can be expensive, lead to legal proceedings and high profile bad publicity.

Brand Management Use of trade marks company logo's

Public Relations  What senior executives say about the company and competitors can lead to expensive legal consequences.