Emerging Risk 2011
The economic green shoots that were
evident earlier this year are showing signs of slowing. Economists are
divided on future growth with some predicting a further slowing and double
dip whilst others anticipate a return of business investment. Bank
finance remains restricted as banks are squeezed by demands for greater
lending while at the same time building stronger capital reserves.
In this climate fraud or all types is
likely to grow as individual financial increases the probability of
fraudulent attempts while with many public sector and private sector
businesses undergoing transformation the usual checks and balances may
be reduced.
Strategic
Marketing
This
is the key tool for business looking for a way out of the current
downturn. Rapid change will bring opportunities. Competitors will weaken
and possible fail. Currency changes, commodity prices and consumer
demand will change rapidly so that those companies that are clear about
where they can add value, understand customer needs and can focus on
clear niche markets will find there are many opportunities.
Marketing Compliance
Often regarded as the wide boy of the
business world, marketing has frequently run close to the
legal and moral boundaries. For many years this has been tolerated by
customers and businesses alike who see the constant push at these
boundaries as a sign of a healthy and dynamic marketing team.
Times are changing as the legal and
financial penalties start to bite.
New legislation such as Business
Protections from misleading regulations have changed the responsibility
on business when promoting goods and services.
