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Business to Business Marketing
Successful B2B marketing
requires special skills. Access to decision makers is tough.
Buying decisions often involve many processes with complex
tendering.
marketing budgets can easily be
squandered with little discernable impact.
Success requires
Market Analysis
Careful Segmentation
Focus on customer requirements
Communication programmes that
are highly targeted to key decision makers
Customer Relationship
Management
Key Account Management
Effective lead generation
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